SEO for businesses: Is it really worth it? We think so, and here's why…
A lot of small and local businesses ask this question to us quite often.
Getting your website and web content in front of as many eyes as possible is the first step to improving your website’s online traffic,
people aren’t going to consider the content they never see.
An estimated 67 thousand searches are done on Google every second, making it a huge opportunity for you and your business.
It’s important to have your content come up in front of the right people at the right time — those folks who are trying to find the things you offer.
First, what is SEO or Search Engine Optimization?
Search engine optimization (SEO)
is the process of affecting the visibility of a website or a web page in search engines' “natural” or un-paid “organic” search results.
In general, the earlier or higher ranked on the search results page, and more frequently a site appears in the search results list,
the more visitors it will receive from the search engine’s users.
As affirmed above, SEO works by putting you first in Google. To do this, you have to become the most relevant and dominant website for the specific search query in which you’re trying to rank.
This is what a search engine optimization company is for: to ensure you meet all of Google’s guidelines for this to be the case.
To be told
SEO is not a motionless product nor is it the mystic answer to all your business problems.
SEO is a science; a continually evolving practice that demands a human component to notice patterns, trends, and potential dangers.
Here are just a few reasons SEO is so important:
Visibility and branding
When people search for your products and services, your goal is to appear as high as possible in search engine rankings, because you want potential customers to click through to your website.
However, most searchers explore multiple times with different terms and click through multiple websites before choosing what they want.
The number of times your website is projected in the search results, chances are high that they will click through to your website, and since your website was shown in all search results, their trust in your brand will increase further.
Searchers often take unconscious mental notes of rankings, websites, and terms they're looking for into Google and other search engines. And these rankings are a vote of confidence for your consumers.
They believe that if Google says this business is relevant, it surely will be. High search rankings increase the credibility of your business in the eyes of your potential customer.
Will Help Draw in Qualified Traffic
Once customers visit your website, you still have to work hard to sell to them and make sure they become your supporters.
SEO ensures that the people who visit your site are almost all qualified prospects, which means they were looking for companies like yours when they found your website.
This means that they already have a need or interest in your products or services and therefore save you time explaining your product.
Better ROI than traditional advertising
SEO is an inbound marketing strategy that allows the company to market to customers when they are looking for specific products and services.
With the help of SEO, you don't have to interrupt their favorite TV show with commercials,
or you don't have to advertise on a page where target customers are busy reading a news article.
These consumers don’t need to be convinced to use your product or service neither; they just need to be convinced that you are the right business to purchase them from.
Is organic SEO traffic better than paid traffic?
Some people think that quicker traffic is better traffic. Other website owners consider the quality of the traffic as better.
If the speed of traffic
is a big concern for you, then SEO may not be the best route to take initially. SEO takes time.
When you perform SEO on your website, you essentially are trying to earn popularity.
When a website or page goes online, it is one of the millions that have gone online the very same day!
So is SEO worth it in this case? If the speed of the result is more important to you, then our PPC services
may be a better option at this stage.
Also, over 70% of people will happily scroll past ads to see
because organic results communicate more trust than paid ads.
This trust carries over to the visitor on your website.
Most of the visitors know that your website earned its placement–not paid directly for it.
As long as you’re targeting the right keywords on the page and providing value once the visitor hits the website, your conversions will be higher with organic compared to a paid visitor.
So, is SEO worth it? If the quality of your visitors is important and you want to convey a better sense of trust, then yes, SEO is totally worth it.
Benefits Of SEO Summary
Now that we see the value of SEO for your business, let’s discuss its specific benefits:
SEO can be extremely cost-effective. The return on investment (ROI) you can get from investing in search engine optimization can be huge.
● Lead Generation On Autopilot
Once SEO starts working – it actually starts working! Your website is live 24-hours per day, 365 days per year.
When your SEO gets going, visitors will be searching for search terms,
if those are your optimized keywords they'll be finding your website and becoming a qualified lead without you having to physically do anything.
An SEO strategy is for the long term. When your SEO is set up correctly, you will have an automated lead generation machine that will bring you business for years to come (Or algorithms to come).
If you’re interested in SEO services
or are looking for a second opinion, please do not hesitate to reach out to us today for a consultation.