You may or may not have an in-house marketing department. As your business grows sometimes,
it’s hard to catch up with every aspect of your marketing. Not to mention, the continuous shifting of customer’s
preferences and technology can leave you behind.
Who are you going to call to keep up with the latest trends and technologies?
A professional full-service marketing agency in Sydney can save time, save money, and strengthen your brand.
You know exactly how to make the best product and offer the best experience. Anything else can become a distraction to your core vision.
That’s why allowing an agency to focus on your marketing, while you focus on the business, makes a world of difference for growth.
But, What Does A Marketing Agency Do?
The agency engages in wide-ranging, multi-channel campaigns, leveraging social platforms to reach their client’s audience.
An experienced agency can tailor services and packages specifically for your business based on your budget, goals, and development.
Creative thinking, new ideas, design, and problem-solving, these are the starting points of any advertising or marketing agency. Some services may include:
● Branding and Design
● Web Development
● Event Marketing
● Media Planning
● Product Packaging
● Search Marketing
● Social Media
● Influencer Marketing
● Email Marketing
For most companies, the objective of hiring a full-service marketing agency is to build relationships, increase brand loyalty, and make more sales.
When looking for a full-service marketing agency, there are a few good things to ask during the process:
● Check that the agency has relevant experience in your industry.
● Review their list of clients, project examples, and portfolios.
● Do they have long-term partnerships?
● The agency should present a cohesive proposal, strategy, and vision.
● Do they have digital expertise across multiple channels?
● Do they align with your vision?
● Are they supportive and attentive?
Benefits of Hiring A Marketing Agency Over In-House Marketers
Here are some benefits of hiring a marketing agency – and reasons why an in-house team might be a better fit, depending on the needs and size of your company.
You don’t have to pay a full-time salary.
Salaries for mid-career marketing professionals can be quite expensive, and they’re increasing every year.
When you hire a full team of marketers instead of hiring a marketing agency, you can end up spending nearly $600,000 a year…plus,
you can’t forget to tack on the cost of employee health care benefits, paid vacation days, lost productivity in sick days, and training costs!
● Marketing Coordinator: $46,756
● Marketing Associate: $49,708
● Social Media Manager: $55,901
● Content Strategist: $87,174
● Marketing Manager: $78,429
● Director of Marketing: $109,492
● VP of Marketing: $163,134
You get a lot more than just marketing expertise for one fee.
By hiring a marketing agency, you get access to expert content writers, search engine optimization professionals
social media professionals
, graphic designers, and web design professionals.
If your company has the ability to recruit, hire, and train strong employees for your internal marketing team, internal marketers may be a good fit.
And since today's marketers often have a wide variety of skills, you can find employees to cover all of your marketing needs in a small team if you take the time to find the right people.
But when you outsource your marketing, you can avoid the hassle of interviewing individual marketers and simply spend time hiring an agency, which will do the hard work of recruiting and training your team members.
They often have access to the latest technologies and tools.
Having the right marketing tools on hand can increase efficiency, productivity, and performance.
Sure, there are tools you can search for free if you know where to look. But hiring a marketing agency gives you access to higher-level services, software, and analytical data reporting at no charge.
With a large enough company, it makes sense to invest yourself in these tools. But if you don't have hundreds of employees,
it's often best to hire a marketing agency and take advantage of the tools they have at hand, as well as their experience using them.
Stay up-to-date with the latest marketing trends, without a learning curve.
What internal marketer has time to read about the latest news on social media, SEO, content marketing, and branding?
They are usually so buried in day-to-day tasks that there is no room to grow, change, and evolve.
Most reputable digital marketing agencies take education very seriously. They should spend time keeping up with the latest trends, tools, technologies,
and strategies to serve you better, spending their time learning how to use new resources, without charging you for your time.
A quality company measures all the metrics to see what is working and where the advertising investment is most beneficial. This is where you get a real ROI.
They adjust their strategy based on their own results. Not out of the box, with high chances of inefficiencies,
these are our personalized decisions based on your data. An agency is well trained to capture the correct information and make it workable.
Complement your existing marketing department
Divide and conquer your campaign plans. Let your organization handle the projects where they excel and outsource the other projects.
This division of energy allows your staff to be more efficient.
There is no learning curve for them to use new methods or technologies. This powers your marketing strategy for effective results.
Which decision to make
Keeping employees close to you means they know your brand inside and out, like no one on the outside can.
They eat, sleep, breathe and promote their corporate culture and work tirelessly for your company full time.
That level of knowledge and devotion is hard to match, no matter how good a digital agency is.
Fortunately, you don't have to decide between one option or another.
The ideal setup is to have at least one marketing person working internally who can collaborate with the external agency, getting the best of both worlds for the company.
Are you interested in seeing how hiring a marketing agency in Sydney can help your business increase leads and revenue today? Contact us here to find out!